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10.03.2011

The Value of Twitter

For one of my journalism classes I had to read about a recent study on Twitter. The article was titled What is Twitter, a Social Network or a News Media? The researchers focused on how Twitter has become a powerful tool in news media. By measuring trends in s retweets and user activities they had come to some interesting conclusions. One idea that really surprised me was that they had found that "any retweeted tweet will reach an average of 1,000 users no matter what the number of followers is of the original tweeter." Knowing that a small message can reach 1,000 individual readers is groundbreaking! Twitter can revolutionized the way people communicate with each other and share news.

In the world of fashion, twitter has been a very popular tool among blogger and fashion companies. Many fashion houses have their own PR team who maintain a Twitter and keep consumers talking about their brand.

In terms of blogging it is an essential! If one retweet could potentially get your name out there to 1,000 readers there is no excuse why any blogger would not be using twitter. Twitter makes everyone more accessible and discussion of ideas can be easily shared.

Some fashion tweeters you should follow are:


Bryan Boy 

Derek Blasberg

Also be sure to follow your favorite fashion editors!

1 comment:

  1. Wow, I didn't know that! I don't use twitter. I have no idea what I should say lol. Thank you for your lovely comment!! To answer your question, the paper like bag cost me 150 Euros. <3

    skiepies.blogspot.com/

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